By: Kristen Hegel
The Harry Potter series has gained world renowned fame since the release of Harry Potter and the Sorcerer’s Stone movie in 2001. Ever since then, the franchise has earned over $5 billion. The series even has its own theme park in Orlando, Florida at Universal Studios dedicated to the books and movies, which have become a phenomenon among readers and movie viewers everywhere.
The Harry Potter films came to an end this past summer after the release of the last movie, Harry Potter and the Deathly Hallows Part 2. The latest movie is set to go on sale next month on DVD, Blu-ray, 3D and in a box set. Along with the great news of the movie finally coming out on DVD, Warner Bros, the movies’ producers, made another announcement concerning the Harry Potter movies.
As of December 29, the company will discontinue shipping all Harry Potter movies to stores. Many questions have risen as to why such a profitable franchise would end production of the line of movies. The plan is to limit the availability of Harry Potter movies so the value of the films will stay high. This way, shelves won’t be overloaded with the movies. If they were to produce more, Warner Bros fears the films will end up “floating around” and possibly end up in the hands of sellers.
Some critics think the plan may fail considering that most Harry Potter fans already have the complete collection of movies, but others believe it will make the movie hardcopies more rare and valuable. Even if the idea does come up short, Warner Bros still has a lot of lucrative Harry Potter merchandise to keep up with like the theme park, Harry Potter studio tour in UK, Harry Potter videogame series and the Pottermore website.
It’s a risky business move in order to keep the name lucrative and popular. Whether or not limiting the supply of Harry Potter films will help or hurt the franchise, it will never erase the memory engrained in all Potter fans’ hearts.